Site Philosophy

Our goal is to be funnier than other educational resources, and fully respectful of kids' awesome intelligence and energy. Children, we believe, are sophisticated about their likes and dislikes of content. They can see through hype, and they know when they are being talked down to.

So we want to show kids something they haven't seen before, to treat them as peers and give them control over their play space. Kids are wild and energetic for a reason -- it is their gift, we believe -- and we must match their sprit with our activity offerings.

In this way, we hope to provide juvenile education (in every sense of the word "juvenile") and amuse our stakeholders -- kids, their parents, ourselves and, who knows, maybe even our investors.